JAYSON BRUNSDON, A ROSE IS A ROSE

Jayson Brunsdon was one of the longest participating designers to show over the past 20 years at this years MBFWA.
And he continued his evolution of the label with the inclusion of menswear to the brand. Romanticism, raw glamour and a touch of attitude was reflected in the collection.

There was a mix of softness and bold textures with use of silk organza, tulle, satin, French lace and  and sequinned detailing. The use of the rose was both simplified on white mens tailored shirts and a more textured print on skirts. Ivory, pinks, red and satin, noir black created a chic palette.

The collection is not all about evening dressing with day options like garcon shorts, pencil skirts and stove pipe pants.


"I have always been attracted to romance and classical femininity but this collection celebrates a sense of individuality and self expression towards these ideals." Jayson Brunsdson

A showering of red rose petals that layered the runway created the perfect finale for A ROSE IS A ROSE collection.

AN INVESTMENT IN THE NEW GENERATION OF FASHION TALENT

ST GEORGE

NEW GENERATION 

#MBFWA #20yearsMBFWA 

Stacey Hendrickson, Michelle Aznavorian, Samantha Jones, Annie Cannon-Brookes, Mariam Seddiq and Vanessa Moe. Source: News Corp Australia

With Mercedes - Benz Fashion Week Australia fast approaching the first announcement of designers to showcase at this years milestone week was the individual designers participating in the group showcase called New Generation.

The New Generation group show has been an important part of the Fashion week schedule over the 20 years.  In 2010/11 and 2012/13 Spring Summer seasons there were two separate New Gen showcases during the week long schedule. This has since been scaled back to one show to fit in with the four day schedule. So it's equally important to those designers who have been accepted. 

The designers chosen already have retail grounding with two whole sale seasons a prerequisite for application to be a chosen designer for the group showcase.  By participating in the showcase there are benefits from both media exposure and interest from both buyers domestic and international. There is also additional incentive this year with the Bank of St George offering financial advice and mentor-ship to the designer which is a vital part in running a fashion business. Previous designers that have participated over the years at the beginning of their careers include Akira, Camilla and Marc and more recently Jaimie Ashkar,

This years group of talented female designers will showcase 12 of their SS 2015/16 collections on April 16th at the Carriageworks. 

CASPER + PEARL

Stacey Hendrickson

HOUSE OF CANNON

Annie Cannon-Brookes

MARRIAM SEDDIQ

Mariam Seddiq

THE MISHA COLLECTION

Michelle Aznavorian

POL

Samantha Jones

VANESSA MOE

Vanessa Moe