12 February 2010

A parade for every occasion

On reflecting on the last parade where I assisted Back of House, you only have to wonder can you have a runway show at any type of event? The annual Adelaide Carnivale is a celebration of all things Italia. The parade reflected the culture, racy at times, sexy and bold to say the least.

It seems that most events theses days, fashion orientated or not are trying to capitalise on the moment and trying to make it fashion relevant. Which I think is a good thing for the local industry, when done right.

The only downside to some of these associated parades is the cheapening of the industry with poorly or over the top styling and choreography, while entertaining just seems like a tacky show without commercial thought, which in the end is the main objective of the parade. To sell the clothes and accessories.

Even after the collections had been packed up and the models had left there was a still a crowd seated waiting for more shows. Successful, I'd say.

Hookers Video of the first parade.

Photography by Belinda Leopold -Bleopold Photography, Models - Finesse Models Australia, Filip Odzak -Parade coordinator.

8 February 2010

Does the face fit the Fashion?

To smile or not to smile? that is the question. With the L'oréal Melbourne Fashion's branding campaign well under way, the main message is that fashion should be fun, enjoyable and most of all portray a positive mood. It's not surprising the smile is back with all the talk of the GFC and economic doom and gloom.

Even though I'm all for a positive feeling on the runway, the real question is does this happy tone always fit the look and feel of the clothes or design? And god forbid if the model has a real cheesy smile.

In a show I called last year there were a number of designers looks that required a strong walk and therefore a strong look to go with bold empowering clothes, only some designers collections required a happy go lucky look.

Former Adelaide model Zoe Vink, who attended the LMFF casting call commented for the Sunday Age on their article on the topic and said there was an increase in shows where a smile was now required on the runway. (Kent 2010)

I'll leave it up to you whether you are more likely to crave an outfit even though the face doesn't fit the fashion.