12 February 2010

A parade for every occasion

On reflecting on the last parade where I assisted Back of House, you only have to wonder can you have a runway show at any type of event? The annual Adelaide Carnivale is a celebration of all things Italia. The parade reflected the culture, racy at times, sexy and bold to say the least.

It seems that most events theses days, fashion orientated or not are trying to capitalise on the moment and trying to make it fashion relevant. Which I think is a good thing for the local industry, when done right.

The only downside to some of these associated parades is the cheapening of the industry with poorly or over the top styling and choreography, while entertaining just seems like a tacky show without commercial thought, which in the end is the main objective of the parade. To sell the clothes and accessories.

Even after the collections had been packed up and the models had left there was a still a crowd seated waiting for more shows. Successful, I'd say.

Hookers Video of the first parade.

Photography by Belinda Leopold -Bleopold Photography, Models - Finesse Models Australia, Filip Odzak -Parade coordinator.

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