boohoo essentials for the party season.

With the Summer holidays now in full swing having a party dress on standby is essential.  The boohoo party dresses  are on trend and affordable.
There is a range of styles from maxi dresses to take you from an afternoon gathering to evening party. As well as sleek colour blocking dresses, prints and body con styles ready for a cocktail party or night out on the town. boohoo AU has shared with me some of their most sought after dresses from the boohoo party dresses range.







Kiera Rose print maxi dress one of the most popular styles from boohoo  in floral print. A more feminine yet still striking look for Summer.








The Laura racer maxi dress is one of  boohoo's staple maxi dresses with a more sophisticated cut.








The Lindy Paisley shift dress and it's stand out contrasting sleeves is a versatile dress change from a casual look by wearing the dress with your haviana's or flats or add heels for evening appeal.








The Maya Scoop neck skater dress belted is a sleek classic look. Which comes in both soft and bold colours so suit the individual, perfect for balancing out your statement accessories or colour blocking.








The Darcey printed long sleeve body con dress takes on an East meets West feel with the bone China inspired print and sleek cut.








The Lorna slit front peplum dress combines sharp lines with the on trend use of the peplum as seen at many of the Spring Summer 2012/13 runways.

Thanks to boohoo AU  for collaboration info and images of dresses, all other images with models sourced from boohoo.com. boohoo is not associated with Havianas and was only used as a styling reference.

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RUNDLE PLACE Your Place for high end fashion

In the lead up to next years completion of Rundle Place another exciting high end fashion retailer was unveiled in an intimate media gathering in Rundle Mall. Rundle Place which will be completed in March 2013 at the historic Harris Scarfe site is shaping up to add another exciting fashion and retail destination for consumers.

Ted Baker will be opening it's fourth Australian flagship store at Rundle Place, alongside 70 other specialty stores, with all fashion retail situated on the ground level.

Having a high end UK label wanting to open a flagship store in the heart of Adelaide is important in showcasing that we can deliver in the fashion stakes alongside the eastern states bigger cities.

In a press release supplied by Foster Hill PR & Marketing,
Lauren Gunston, Retail & Marketing Support Australia, Ted Baker said "Australia and Blighty (the UK) already have a lot of history, but the Rundle Place development will represent the next generation in retail and is poised to become one of the stores iconic stores. Ted could not be more proud to be a part of it"

The new interactive hoarding is an example of bringing home the message that Rundle Place will be Your Place and play an important part in the future of retail in Adelaide for decades to come.

The opening of Rundle Place in March next year will bring back more confidence for an ever challenging bricks and mortar fashion retail industry.

Thank you to Cassie Young at Foster Hill PR for the invite to hear the exciting news.

























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Kyly Clarke face of New Harris Scarfe label BOUTIQUE@hs

After a hectic showcasing schedule for Kyly and the Boutique@hs Label including an impressive Spring Carnival it was fitting to see Kyly Clarke and Creative Director Chris Kontos in Harris Scarfes's home town, Adelaide, to officially showcase the brand to local media and the fashion industry for the first time.

The perfect partnership between Kyly Clarke and Harris Scarfe is in full swing with the 28 piece collection available in stores and online.

Chris Kontos Creative Director of hs was enthusiastic about the future of the BOUTIQUE@hs line "We designed the collection around someone like Kyly", she's relatable to all women, smart, beautiful and genuine" Kyly who has been modelling for sometime has a flare and interest in all things creative including an ambition to create home wares and a handbag range.

In mid March next year Adelaide will see the launch of Harris Scarfe's flagship store with 2 floors in Rundle Mall Place where the development continues to unfold.

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BOUTIQUE@hs the new kid on the block at Hyde Park

Harris Scarfe is continually hitting sixes in the fashion stakes with the addition of Kyly Clarke for BOUTIQUE@hs. Adding a modern touch to an historic brand without loosing it's DNA is what the new fashion direction at Harris Scarfe is all about.
Offering customers a range of affordable basics and statement pieces which look sophisticated and modern. All made in quality fabrics like silk blends, perfect for the Australian climate.
Prints and colour blocking are definitely the stand out pieces in the collection which is now stocked in Harris Scarfe stores and for a limited time at the exclusive Pop up store at 124 King William rd, Hyde Park.


















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The Myer Centre. Celebrating 21 years as an iconic fashion destination

Today 21 years on from it's beginnings the Myer Centre still plays an important part of sustaining retail life in the heart of Adelaide. More importantly delivering fashion brands & retailers we are all familiar with like Whistles, Temt and Jaqui E.
As part of the Adelaide Fashion Festival 2012 it was fitting to celebrate the Myer Centre's 21st Birthday.
Guests were treated to a Mercedes-Benz Fashion week box inspired showcase. The box was a new innovation at MBFWA SS 12/13 where designers showcased their collection in a room with live models standing on boxes or platforms.
Guests where taken on a journey in an intimate showing. Starting off with a 'step back on time ' show by Relax in Vintage to the hot key trends of SS12/13.
Special thanks to Sarah - Jane Hook at Colonial First State Global Asset Management, The Myer Centre, for the invite.


















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The Fascination with Finesse Models

Three years on from the first Finesse Lingerie showcase, the unique parade is now one of the most highly anticipated and exclusive invite only events of the Adelaide Fashion Festival calendar.

This year's show named Fascination by HS showcased the lingerie by Harris Scarfe and the beauty styling coordinated by Dale Dorning/hair & makeup.

The themed playful styling, rock edge soundtrack, creative choreography along with a few surprises namely a snake and puppy featuring in the parade were combined to make one hell of a show.

The real fascination with this annual show is the calibre of models on the one runway. Some of them have ventured home from abroad to their home agency that is Finesse. Showcasing both up & coming models and the more experienced walkers. It provides a great learning experience and starting platform for the newer models too.

It is of course Finesse Models Director Brigette Mitchell that always finds that special something in the models that are apart of the Finesse Agency family. Another amazing lingerie show in 2012 from Finesse Models & Special thanks to Brigette & the team for the invite.














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A Mediterranean Escape, Harris Scarfe launches Spring Summer 2102/13 Collections

The Hilton Adelaide was the backdrop for an exclusive preview of Harris Scarfe's Spring Summer 2012/13 collection. Harris Scarfe has been an retail institution in SA for more than a decade. From my personal experience first as a back of house dresser at a Harris Scarfe runway show in 2007 to viewing the collection in 2012 the brand has come a long way. In terms of both recognising trend importance and style direction for branding to deliver a quality product for today's budget & fashion conscious consumers.

The new season showcases an ultra nautical theme inspired by the isle of Capri to Savannah recaptured old cinema glamour and rocking animal disco prints. The gorgeous girls from Finesse Models Australia showcased the strong nautical theme inspired collection.

Special thanks to the invite from Maree Stoubos & the team at Gray Management and Chris Kontos & Harris Scarfe team.






















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There was plenty of HEART at nANA jUDY MBFWA onsite closing show.

There's always something a little special about the opening and closing shows of Australian Fashion week, whether it be on-site or off-site productions.

This year I was once again fortunate enough to go behind the scenes at the last show onsite which was nANA jUDY in The Tent. With the Melbourne based label been absent at last years RAFW it was time for Coleman's label to make a standout return with the showcasing of the women's line called HEART by nANA jUDY alongside the labels mens line. An edgy and raw underground vibe was reflected at the show with the band Amy Meredith rocking it out as models powered down the runway thanks to Adelaide's Filip Odzak's choreography.

































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