GIRL BEHIND THE blue door. Casper + Pearl SS2013/14

"Behind the blue door" at Boutique VIP guests had an intimate look at Casper & Pearls SS 2013/14 Collection. Accompanied by the acoustic trio of the Germein Sisters, sweet treats and wine and several live model mannequins.

The collection is an mix of of playful silhouettes, blue toned floral print to intricate lace detailing. With great options on separates which can be styled to fit your imagination.
Special thanks to Stacey Hendrickson, Casper and Pearl for the invite and the Girls at Sooki Boutique Rundle st for their hospitality. The collection is now available at 253A Rundle st. Adelaide.














































- Posted using BlogPress from my iPad

Much more than a face, Adelaide Fashion Festival 2013

The idea of a fashion festival that inspires both creativity within the local industry and also nurtures consumer excitement needs that special something to tie the whole message together. That been The Face of the festival, a representative and ambassador that can carry themselves both on and off the runway. As well as been able to translate style and beauty to the public in a natural and relative way.

Now in it's sixth year we are presented with another high quality Finesse Model, Lucy Bayet, the face of 2013 Adelaide Fashion festival. Having worked for high profile clients including Marie Claire magazines, David Jones and walking for the likes of Collete Dinnnigan at Paris Fashion Week.

Lucy Bayet 2013 

A brief look at the high calibre of models to represent the presence of the Adelaide Fashion Festival over the past 5 years.

Michelle Hissey 2008

Alex Venama 2009

Amy Fromm 2010

Jessica Farell 2011

Melissa Johansen 'MJ'

& this years face of the Adelaide fashion festival 2013

Lucy Bayet

- Posted using BlogPress from my iPad

Uncorking a unique blend of fashion at Rundle Place

AW Women's 2013

AW Men's 2013

The perfect blend of fashion, wine and style took place at the new Ted Baker's first ever Adelaide store. Ted Baker is not only known for it's bespoke fashion but unique store design that goes into each individual store worldwide. What better way of showcasing the first flagship Adelaide store than combining a piece of South Australia and Ted Bakers' long history in the fashion industry than collaborating with Penfold Grange.


The inspiration taken from the wine culture is reflected throughout the store to create a one off shopping experience. From the distillery copper pipes in the centre of the store stretching to the ceiling to the quirky chandelier as you enter the changing rooms. Each room representing a tasting experience of it's own.


When you match the high level of retail design with the quality of Ted's fashion through luxe fabrics and unique tailoring you get a store shopping experience like no other no matter what the vintage or season. Ted Baker never uses commercial advertising and as a result the experience, product and brand sells itself through old fashioned word of mouth.

Ted Baker London is situated at the new Rundle Place, Shop G29, 71-99 Rundle Mall. Thanks to Foster Hill PR for the invite & hospitality of the Ted Baker team.































- Posted using BlogPress from my iPad

RUNDLE PLACE Your Place for high end fashion

In the lead up to next years completion of Rundle Place another exciting high end fashion retailer was unveiled in an intimate media gathering in Rundle Mall. Rundle Place which will be completed in March 2013 at the historic Harris Scarfe site is shaping up to add another exciting fashion and retail destination for consumers.

Ted Baker will be opening it's fourth Australian flagship store at Rundle Place, alongside 70 other specialty stores, with all fashion retail situated on the ground level.

Having a high end UK label wanting to open a flagship store in the heart of Adelaide is important in showcasing that we can deliver in the fashion stakes alongside the eastern states bigger cities.

In a press release supplied by Foster Hill PR & Marketing,
Lauren Gunston, Retail & Marketing Support Australia, Ted Baker said "Australia and Blighty (the UK) already have a lot of history, but the Rundle Place development will represent the next generation in retail and is poised to become one of the stores iconic stores. Ted could not be more proud to be a part of it"

The new interactive hoarding is an example of bringing home the message that Rundle Place will be Your Place and play an important part in the future of retail in Adelaide for decades to come.

The opening of Rundle Place in March next year will bring back more confidence for an ever challenging bricks and mortar fashion retail industry.

Thank you to Cassie Young at Foster Hill PR for the invite to hear the exciting news.

























- Posted using BlogPress from my iPad

Kyly Clarke face of New Harris Scarfe label BOUTIQUE@hs

After a hectic showcasing schedule for Kyly and the Boutique@hs Label including an impressive Spring Carnival it was fitting to see Kyly Clarke and Creative Director Chris Kontos in Harris Scarfes's home town, Adelaide, to officially showcase the brand to local media and the fashion industry for the first time.

The perfect partnership between Kyly Clarke and Harris Scarfe is in full swing with the 28 piece collection available in stores and online.

Chris Kontos Creative Director of hs was enthusiastic about the future of the BOUTIQUE@hs line "We designed the collection around someone like Kyly", she's relatable to all women, smart, beautiful and genuine" Kyly who has been modelling for sometime has a flare and interest in all things creative including an ambition to create home wares and a handbag range.

In mid March next year Adelaide will see the launch of Harris Scarfe's flagship store with 2 floors in Rundle Mall Place where the development continues to unfold.

- Posted using BlogPress from my iPad

BOUTIQUE@hs the new kid on the block at Hyde Park

Harris Scarfe is continually hitting sixes in the fashion stakes with the addition of Kyly Clarke for BOUTIQUE@hs. Adding a modern touch to an historic brand without loosing it's DNA is what the new fashion direction at Harris Scarfe is all about.
Offering customers a range of affordable basics and statement pieces which look sophisticated and modern. All made in quality fabrics like silk blends, perfect for the Australian climate.
Prints and colour blocking are definitely the stand out pieces in the collection which is now stocked in Harris Scarfe stores and for a limited time at the exclusive Pop up store at 124 King William rd, Hyde Park.


















- Posted using BlogPress from my iPad

Scanlan & Theodore SA store opening & AW2012 launch

Another stable brand in many Australia fashionistas wardrobes since it's creation in 1987, Scanlan & Theodore's Adelaide store in Hyde Park, 310 Unley Rd had it's long anticipated opening with a guest list of fellow fashion industry makers mixed with celebrity and other notable media identities.

The architectural aesthetic of the store is classic yet stylish. Which makes for a perfect complimentary space to showcase Scanlan & Theodore's bold textures, luxurious fabrics and laser cut outs and sharp silhouettes which the brand prides itself on.

Special thanks to Scanlan & Theodore SA, Emma van Haandel & Matt Vines - EVH PR. Jennifer Centenera.

Final photo courtesy of EVH PR. all others taken by Kasim Mathews, Runway Communications


- Posted using BlogPress from my iPad

Location:UNLEY rd store