5 April 2013

Uncorking a unique blend of fashion at Rundle Place

AW Women's 2013

AW Men's 2013

The perfect blend of fashion, wine and style took place at the new Ted Baker's first ever Adelaide store. Ted Baker is not only known for it's bespoke fashion but unique store design that goes into each individual store worldwide. What better way of showcasing the first flagship Adelaide store than combining a piece of South Australia and Ted Bakers' long history in the fashion industry than collaborating with Penfold Grange.

The inspiration taken from the wine culture is reflected throughout the store to create a one off shopping experience. From the distillery copper pipes in the centre of the store stretching to the ceiling to the quirky chandelier as you enter the changing rooms. Each room representing a tasting experience of it's own.

When you match the high level of retail design with the quality of Ted's fashion through luxe fabrics and unique tailoring you get a store shopping experience like no other no matter what the vintage or season. Ted Baker never uses commercial advertising and as a result the experience, product and brand sells itself through old fashioned word of mouth.

Ted Baker London is situated at the new Rundle Place, Shop G29, 71-99 Rundle Mall. Thanks to Foster Hill PR for the invite & hospitality of the Ted Baker team.

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