Uncorking a unique blend of fashion at Rundle Place

AW Women's 2013

AW Men's 2013

The perfect blend of fashion, wine and style took place at the new Ted Baker's first ever Adelaide store. Ted Baker is not only known for it's bespoke fashion but unique store design that goes into each individual store worldwide. What better way of showcasing the first flagship Adelaide store than combining a piece of South Australia and Ted Bakers' long history in the fashion industry than collaborating with Penfold Grange.


The inspiration taken from the wine culture is reflected throughout the store to create a one off shopping experience. From the distillery copper pipes in the centre of the store stretching to the ceiling to the quirky chandelier as you enter the changing rooms. Each room representing a tasting experience of it's own.


When you match the high level of retail design with the quality of Ted's fashion through luxe fabrics and unique tailoring you get a store shopping experience like no other no matter what the vintage or season. Ted Baker never uses commercial advertising and as a result the experience, product and brand sells itself through old fashioned word of mouth.

Ted Baker London is situated at the new Rundle Place, Shop G29, 71-99 Rundle Mall. Thanks to Foster Hill PR for the invite & hospitality of the Ted Baker team.































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RUNDLE PLACE Your Place for high end fashion

In the lead up to next years completion of Rundle Place another exciting high end fashion retailer was unveiled in an intimate media gathering in Rundle Mall. Rundle Place which will be completed in March 2013 at the historic Harris Scarfe site is shaping up to add another exciting fashion and retail destination for consumers.

Ted Baker will be opening it's fourth Australian flagship store at Rundle Place, alongside 70 other specialty stores, with all fashion retail situated on the ground level.

Having a high end UK label wanting to open a flagship store in the heart of Adelaide is important in showcasing that we can deliver in the fashion stakes alongside the eastern states bigger cities.

In a press release supplied by Foster Hill PR & Marketing,
Lauren Gunston, Retail & Marketing Support Australia, Ted Baker said "Australia and Blighty (the UK) already have a lot of history, but the Rundle Place development will represent the next generation in retail and is poised to become one of the stores iconic stores. Ted could not be more proud to be a part of it"

The new interactive hoarding is an example of bringing home the message that Rundle Place will be Your Place and play an important part in the future of retail in Adelaide for decades to come.

The opening of Rundle Place in March next year will bring back more confidence for an ever challenging bricks and mortar fashion retail industry.

Thank you to Cassie Young at Foster Hill PR for the invite to hear the exciting news.

























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