boohoo essentials for the party season.

With the Summer holidays now in full swing having a party dress on standby is essential.  The boohoo party dresses  are on trend and affordable.
There is a range of styles from maxi dresses to take you from an afternoon gathering to evening party. As well as sleek colour blocking dresses, prints and body con styles ready for a cocktail party or night out on the town. boohoo AU has shared with me some of their most sought after dresses from the boohoo party dresses range.







Kiera Rose print maxi dress one of the most popular styles from boohoo  in floral print. A more feminine yet still striking look for Summer.








The Laura racer maxi dress is one of  boohoo's staple maxi dresses with a more sophisticated cut.








The Lindy Paisley shift dress and it's stand out contrasting sleeves is a versatile dress change from a casual look by wearing the dress with your haviana's or flats or add heels for evening appeal.








The Maya Scoop neck skater dress belted is a sleek classic look. Which comes in both soft and bold colours so suit the individual, perfect for balancing out your statement accessories or colour blocking.








The Darcey printed long sleeve body con dress takes on an East meets West feel with the bone China inspired print and sleek cut.








The Lorna slit front peplum dress combines sharp lines with the on trend use of the peplum as seen at many of the Spring Summer 2012/13 runways.

Thanks to boohoo AU  for collaboration info and images of dresses, all other images with models sourced from boohoo.com. boohoo is not associated with Havianas and was only used as a styling reference.

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RUNDLE PLACE Your Place for high end fashion

In the lead up to next years completion of Rundle Place another exciting high end fashion retailer was unveiled in an intimate media gathering in Rundle Mall. Rundle Place which will be completed in March 2013 at the historic Harris Scarfe site is shaping up to add another exciting fashion and retail destination for consumers.

Ted Baker will be opening it's fourth Australian flagship store at Rundle Place, alongside 70 other specialty stores, with all fashion retail situated on the ground level.

Having a high end UK label wanting to open a flagship store in the heart of Adelaide is important in showcasing that we can deliver in the fashion stakes alongside the eastern states bigger cities.

In a press release supplied by Foster Hill PR & Marketing,
Lauren Gunston, Retail & Marketing Support Australia, Ted Baker said "Australia and Blighty (the UK) already have a lot of history, but the Rundle Place development will represent the next generation in retail and is poised to become one of the stores iconic stores. Ted could not be more proud to be a part of it"

The new interactive hoarding is an example of bringing home the message that Rundle Place will be Your Place and play an important part in the future of retail in Adelaide for decades to come.

The opening of Rundle Place in March next year will bring back more confidence for an ever challenging bricks and mortar fashion retail industry.

Thank you to Cassie Young at Foster Hill PR for the invite to hear the exciting news.

























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