22 April 2015

GINGER / SMART Latitude SS15

Ginger and Smart this season once again showed a strong collection defined by a well grounded narrative. " It's not the a literal lesson but a deeper understanding of the concept of latitude; possibilities of where and who we are, drawing on the collective consciousness of what is beautiful and relevant now" GINGER / SMART

The representation of nature and surroundings was represented by a contemporary colour palette and reinvention of textures like intricate use of lace. Even though the Australian landscape can be harsh at times; yet there was a mix of masculinity and femininity between silhouettes and patterns. From allowing generous amounts of flowing fabric and defined structure in fabrication.

Spread across the collection there was subtle and not so subtle references to cracked rock formations, soft sand texture and delicate fauna. The strongest detailing of the collection was the use of lace; which we saw in so many collections throughout the week. However done in a technical, intricate and creative way to showcase the southern hemispheres desert rose, wattle and seed pods.

The overall sense of the collection was garments that defined the surroundings of the Australian woman and how they feature in it. " Latitude delivers an authentic perspective of where we are; how we feel and how we want to dress" GINGER / SMART

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