MILAN MODE the launch

VIP LAUNCH.

Adelaide fashion connoisseurs had the opportunity to see the latest offerings from the Milan Mode online boutique at the Ambassadors Hotel in the heart of the city.  Guests enjoyed champagne and sweet treats by How sweet it is; in a classically styled room with hanging glass chandeliers which gave a European feel. 

What sets Milan Mode apart from other online retailers is the attention to detail in finding on trend, sophisticated, classic pieces that will become a staple in any woman's wardrobe without been too showy or big brand focused. The six racks of clothing showcased a range of clothing from there key labels available online. With plenty of styles to mix and match. There was a lack of color but this was in keeping with the sophisticated statement styling. Thanks to Girl About town PR for the invite to cover the launch. 

Milan Mode website

Alpha be the label

Love Indie

Madison Square

Maddie and Belle

Staple the label

JAIMIE SORTINO. The Woodland lights.

Jaimie Sortino is recognised as one of Adelaide's most gifted couture designers. In 2010 was awarded the SA emerging designer award at the then named BMW Fashion festival which was a small stepping stone in his journey as a designer.

After years of refining his skills and passion he felt it was time to showcase a collection in a solo show titled The wood land lights. Inspired by nature, our country's amazing sky and a coldplay tune.
The collection reflected this in both his love of detail of the garments; play on volume, restraint and color pallette.

Similar to the box presentations at Mercedes- Benz Australian fashion week; Finesse models stood in a row on marble like blocks before peeling off to creating an perfect editorial scene on the grand stair case entrance. With a seamless soundtrack to match by Filip Odzak.

Jaimie will be a part of this years 2015 Adelaide festival in the Couture Culture show case on the 24th October. And no doubt  an ever developing designer contributing to South Australian fashion industry for years to come. The look book for the Wood land lights will be posted on his instagram in coming weeks.Thanks to Jaimie Sortino and Girl About Town PR for the invite and another standout industry event.