A new Sass and Bide era.

There's always a hint of anticipation and excitement when there is a changing of the guard of creative designers at a fashion house. Sass and Bide is no different than the likes of a LVHM brand or any other European brands. There is a fine balance of keeping the essence of DNA of the brand and wanting to make your own statement and pushing the label forward.
Anthony Cuthbertson has brought his experience from consulting at Victoria Beckham and Mulberry to develop a stronger design signature to Sass and Bide without loosing the established essence.
There was a futuristic warrior vibe; with S&B familiarity in the fitted knitted dresses and mosaic mirrored detailing and geometric shapes. Time will tell in seasons to come if Cuthbertson can strengthen the overall look of the brand.