A new Sass and Bide era.

There's always a hint of anticipation and excitement when there is a changing of the guard of creative designers at a fashion house. Sass and Bide is no different than the likes of a LVHM brand or any other European brands. There is a fine balance of keeping the essence of DNA of the brand and wanting to make your own statement and pushing the label forward.
Anthony Cuthbertson has brought his experience from consulting at Victoria Beckham and Mulberry to develop a stronger design signature to Sass and Bide without loosing the established essence.
There was a futuristic warrior vibe; with S&B familiarity in the fitted knitted dresses and mosaic mirrored detailing and geometric shapes. Time will tell in seasons to come if Cuthbertson can strengthen the overall look of the brand.

MIRROR MIRROR ON THE WALL WHO IS THE STYLISH OF THEM ALL? MYER AW 2015

#myerAW15 

TONI MATCEVESKI

KATE SYLVESTER

MORRISON

MUSE 

ALEX PERRY

 WAYNE COOPER

LISA HO

ELLERY

LITTLE JOE WOMAN

AURELIO COSTARELLA

JAYSON BRUNDSON

SASS AND BIDE

KAREN WALKER

BY JOHNNY
YEOJIN BAE

A wall of mirrors which graded from white to black was the setting for the Myer launch, showcasing the stable of designers for autumn winter 2015. The list of designers reads like the other half of the Mercedes - Benz fashion week pack which showcased at David Jones launch. 

A reflection of key looks for autumn winter from 70's, felt hats, bold silhouettes and monochromatic styling vs geometric prints. There was no lack of color including mustard yellows, cobalt blue and vibrant reds. 

ALEX PERRY

  

ALEX PERRY

 TONI MATCEVESKI

KATE SYLVESTER

SASS AND BIDE