22 March 2010

A Collection of Style - L’Oréal Melbourne Fashion Festival

The L’Oréal Melbourne fashion festival has become one of Australia’s biggest and most sophisticated consumer fashion events. This year was no exception. Far away from the Central Pier Paris runway shows, The City of Stonnington hosts a series of runway shows that reflect the areas vibrant and stylish attitude towards fashion and culture. The area hosts the famous shopping precincts of Chapel and High streets.

To be involved in three very different shows is an amazing experience. Each show had their own individual style yet reflected the tradition of the Fashion Collection shows that is to generate excitement and interest in the local designers and boutiques.

Fashion collections 3 – Renegades
Tough edgy AW Collections from labels and boutiques the likes of Stevie, Choc City, Renegades, Vanguard and Rufus Green. A favorite of mine was Rufus Greens unique designs which never disappoint and always manages to turn heads.

LMFF official tv channel


Fashion Collections 4 – Jeanswest
Breaking the ground rules in selling denim is a tough job, standing out in a seemingly flooded market place of jeans and jackets. Jeanswest showcased an edgy approach mixed with comforting knitwear and denim on denim. However not truely ground breaking it's collection was made stylishly wearable.

LMFF official TV channel


Fashion Collections 5 – The Style Salon
This was my second year finishing off at Malvern town Hall and this year’s collection show cased a more grown up and sophisticated look.

LMFF official TV channel


Next year if you want to step away and take a breather from the bigger runway shows or the hustle and bustle of the sidewalk, book a fashion collection show to experience what local suburban fashion is all about.

1 comment:

  1. Loved Rajat K Tangri's collection showcased on LMFF 'Style Salon' fashion collections 5 runway last Sat @Malvern Town Hall..the one with the pic above is his collection..congrats Rajat..you rock!