A PREMIUM #VAMFF DÉBUT FOR THE AUSTRALIAN FASHION LABELS GROUP

#FINDERSKEEPERSVAMFF

#KEEPSAKEVAMFF

#JAGGARVAMFF

#CAMEOVAMFF



It was definitely a premium runway with an all star line up which included the four Australian Fashion Labels, Finders Keepers, Keepsake, Jaggar and Cameo. With each collection having a standout aesthetic and music selection to match. The styling by Nicole Adolphe  the Creative Director of Cosmopolitan magazine was simple and flowed well which is especially important with a group of strong labels.

The participation in VAMFF obviously important in expanding the brand recognition for each individual label both locally and abroad. With an already cult like following for the labels worldwide.

With an new flagship store FASHION BNKR to be opened in Adelaide's Rundle Mall, Australian fashion labels first MBFWA collection show by Cameo titled Optics and a shoe line in development, things are certainly on the go.

FINDERS KEEPERS

KEEPSAKE

JAGGAR

CAMEO

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Location:Central Pier , Docklands, Melbourne

Summer Delights. Poolside

Friday after work drinks couldn't get better than this, Veuve Cliquote on arrival, a perfect Summers night and gorgeous surroundings poolside at the Hilton Adelaide. Not to mention the right mix of street luxe fashion from Cameo, Finders Keepers, Keepsake with shoes by Regina Sole Queen.

The opening section presented the array of delectable shoes literally served on platters. The highlight no doubt was seeing the return of international model Letitia Fitzpatrick to the runway; having recently worked in Hong Kong. Amongst a bevy of some of Adelaide's top walkers including Jaime Lee and Jovana Petrov. Fashion Friday definitely served up a treat to all those indulgent fashionistas who attended.

Jovana Petrov

Letitia Fitzpatrick

Jamie Lee

Press Day Garden Party with a street wear luxe appeal.

A bold move in the midst of a heat wave and a possible Summer shower, the Garden party was much more than your typical socialite get together with the chance to cool down with a few drinks in the Adelaide foothills.

With the aim of gathering not only press and social media but the buyers who support the labels, Cameo, Finders Keepers and Keepsake with the chance of meeting the designers and fellow fashionistas who have a addiction to the street wear luxe. It was also a chance to get a sneak preview of the collection which will be dropped within the next few cycles.

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