cameo "Optics"

Behind the lights - Backstage Pass

One of Australia's most successful Ready to Wear labels both here and abroad had it's first Australian Fashion Week runway show. Showcasing their collection titled Optics. Prints and silhouettes that were inspired by the refraction of light were shown on the runway to an upbeat soundtrack. Moving from the prism shape graphics through to holographic prints and neon colours to crisp layering and transparent detailing. Each of the 11 yearly collections have a strong creative theme central to the designs.  Certainly the vibe of the show was youthful yet sophisticated and was emphasised by the strong casting of  models which included Australian Fashion week seasoned veterans Rachel Rutt and Samantha Harris. Cameo's Optics Collection will no doubt become a part of many Australian Girls Summer style as well as continuing  to grow their global ambassadors.

A PREMIUM #VAMFF DÉBUT FOR THE AUSTRALIAN FASHION LABELS GROUP

#FINDERSKEEPERSVAMFF

#KEEPSAKEVAMFF

#JAGGARVAMFF

#CAMEOVAMFF



It was definitely a premium runway with an all star line up which included the four Australian Fashion Labels, Finders Keepers, Keepsake, Jaggar and Cameo. With each collection having a standout aesthetic and music selection to match. The styling by Nicole Adolphe  the Creative Director of Cosmopolitan magazine was simple and flowed well which is especially important with a group of strong labels.

The participation in VAMFF obviously important in expanding the brand recognition for each individual label both locally and abroad. With an already cult like following for the labels worldwide.

With an new flagship store FASHION BNKR to be opened in Adelaide's Rundle Mall, Australian fashion labels first MBFWA collection show by Cameo titled Optics and a shoe line in development, things are certainly on the go.

FINDERS KEEPERS

KEEPSAKE

JAGGAR

CAMEO

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Location:Central Pier , Docklands, Melbourne