Adelaide Fashion Festival 2013 official launch.

The doors of South Australia's Government House were opened to invited V.I.P guests, dignitaries and sponsors of the 2013 Adelaide Fashion Festival, presented by the City of Norwood and Payhnem & St Peters on the 11 th of October.
The importance of recognising the festivals role in promoting all things fashion in S.A from fashion designers, boutiques and industry professionals goes from strength to strength every year. Through a variety of events spaced over eight day.The fashion on display was a brief snapshot of what the fashion connoisseur can expect to see throughout the program. It was was fitting to have the high fashion set in against a homely but timeless backdrop.

Thank you for the generous hospitality by The Governor of South Australia, His excellency Admiral Kevin Scarce AC CSC RANR and Mrs Scarce and festival organisers.













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GIRL BEHIND THE blue door. Casper + Pearl SS2013/14

"Behind the blue door" at Boutique VIP guests had an intimate look at Casper & Pearls SS 2013/14 Collection. Accompanied by the acoustic trio of the Germein Sisters, sweet treats and wine and several live model mannequins.

The collection is an mix of of playful silhouettes, blue toned floral print to intricate lace detailing. With great options on separates which can be styled to fit your imagination.
Special thanks to Stacey Hendrickson, Casper and Pearl for the invite and the Girls at Sooki Boutique Rundle st for their hospitality. The collection is now available at 253A Rundle st. Adelaide.














































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Much more than a face, Adelaide Fashion Festival 2013

The idea of a fashion festival that inspires both creativity within the local industry and also nurtures consumer excitement needs that special something to tie the whole message together. That been The Face of the festival, a representative and ambassador that can carry themselves both on and off the runway. As well as been able to translate style and beauty to the public in a natural and relative way.

Now in it's sixth year we are presented with another high quality Finesse Model, Lucy Bayet, the face of 2013 Adelaide Fashion festival. Having worked for high profile clients including Marie Claire magazines, David Jones and walking for the likes of Collete Dinnnigan at Paris Fashion Week.

Lucy Bayet 2013 

A brief look at the high calibre of models to represent the presence of the Adelaide Fashion Festival over the past 5 years.

Michelle Hissey 2008

Alex Venama 2009

Amy Fromm 2010

Jessica Farell 2011

Melissa Johansen 'MJ'

& this years face of the Adelaide fashion festival 2013

Lucy Bayet

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Ginger & Smart - Shapeshifter SS13

GINGER / SMART

SHAPESHIFTER SS13

"The message is embedded at every turn, in every stitch, a mysterious symbol, like a secret code to decipher." GINGER / SMART

New proportions with length and a sharper, cleaner style was reflected in the Ginger & Smart collection titled Shapeshifter. The geometric patterns were used in a way that wasn't too hard but complimented the silhouettes.

"think of it as a symbol of unification" GINGER/SMART

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MBFWA 2013/14 street style day 1

DAY 1 Street style

Snapshot of street style day 1 from MBFWA 13/14 Carriage works.

No matter what the location the street style at Mercedes-Benz fashion week

is where anyone and everyone makes an entrance.

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Aurelio Costarella - Retrospect SS13

RETROSPECT Summer 13/14
Presented by MYER

A selection of Ready - to - Wear and couture pieces was reflected in Aurelio Costarella's box which took from reoccurring themes from past collections - art
music, architecture, nature, light & dark. Set in front of paintings by Waldemar Kolbusz and incorporating head pieces by Reny it fused the collections emphasise on culture and high fashion.


























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Uncorking a unique blend of fashion at Rundle Place

AW Women's 2013

AW Men's 2013

The perfect blend of fashion, wine and style took place at the new Ted Baker's first ever Adelaide store. Ted Baker is not only known for it's bespoke fashion but unique store design that goes into each individual store worldwide. What better way of showcasing the first flagship Adelaide store than combining a piece of South Australia and Ted Bakers' long history in the fashion industry than collaborating with Penfold Grange.


The inspiration taken from the wine culture is reflected throughout the store to create a one off shopping experience. From the distillery copper pipes in the centre of the store stretching to the ceiling to the quirky chandelier as you enter the changing rooms. Each room representing a tasting experience of it's own.


When you match the high level of retail design with the quality of Ted's fashion through luxe fabrics and unique tailoring you get a store shopping experience like no other no matter what the vintage or season. Ted Baker never uses commercial advertising and as a result the experience, product and brand sells itself through old fashioned word of mouth.

Ted Baker London is situated at the new Rundle Place, Shop G29, 71-99 Rundle Mall. Thanks to Foster Hill PR for the invite & hospitality of the Ted Baker team.































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