Quality not quantity 2011 Retrospective

2011 saw me push past been involved in 50 shows since beginning in the Spring Summer of 2007. Even though this year the number of projects was down the quality was still there. Once again taking a senior and creative role. As well as two successful interstate work related trips to both L'Oreal Melbourne Fashion festival attending Alex Perry SS11/12 and Business seminar and Rosemount Australian Fashion week Spring Summer 2011/12 as an industry delegate.

2011 Highlights

Producing & Styling Melbourne Cup Adelaide's MYER Tea Tree Plaza, Sferas runway show

Working alongside Fashion Squared throughout the year.

Both Liza Emanuele's Anniversary & Stardust party Spring Summer 11/12 shows

LMFF Business Seminar

number of shows called 10

BIGGEST & l o n g e s t show. TAFE SA graduate showcase, Adelaide Fashion Festival 2011,

4th year been apart of AFF

Attended 18 RAFW shows

2 Offsite shows Lisa Ho & Kirrily Johnston

top 5 - front row

Lisa Ho

Shakuhachi

Paolo Sebastian

Alistar Trung

Michael Lo Sordo

Bowie. Paper Crane RAFW SS2011/12

From hair and makeup, set design through to creative choreography, each runway production as with the whole of RAFW is reliant on collaboration, management and professionalism across a number of disciplines. Of course without a strong collection and individualism in idea and creativity the end result would be lacking.

The following is an photo diary of backstage at Bowies Paper Crane SS2011/12 which officially closed RAFW in the Cargo Theatre. Special thanks to Bowie, Jess Woods, Filip Odzak-Fashion Squared2 & Bowie team.






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runway communications - fashion PR | styling | creative

Alex Perry - on repeat? RAFW SS 2011/12

Alex Perry having already shown at an exclusive public event for LMFF has decided to have an additional showing at RAFW.

A very upbeat and heavy soundtrack in true Alex Perry style. Favorite walkers include Vanessa Milde & MJ and the winner of the Finesse Models Colonades models search.

Progression of colour blocking through to jeweled evening wear. Showing more structured and tailored suiting than seen at LMFF. Along with the same runway configuration, the consensus was a scaled down version previously seen.



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runway communications - fashion PR | styling | creative