An established encore #2014aff

It's important for the South Australian fashion industry and fashionistas to recognise the designers that have developed into successful brands.
The second parade featured established designers. Showcasing a range of styles throughout the parade each designer playing to their strengths and individuality from contemporary ready to wear to glamorous couture and evening wear.

Designer Duchess

Necia

Namoi designs

Couture + Love + Madness

Greta Kate

Liza Emanuele

Jaimie Sortino

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The Emerging talent of SA designers. #2014aff

The SA Designer showcase presented by Renniks hire went beyond showcasing South Australian designers to the general public and industry professionals. The event gave emerging designers a reality check in how hard it is to be a successful designer both locally, nationally and internationally. By having two parades Emerging and Established showcasing on the same runway. Showing how far any successful designer needs to develop both in creativity and business knowledge,

The backdrop for the SA designer showcase event has always been unique year after year and 2014 and the old Adelaide goal was no different. Though the lighting in the courtyard was blinding at times, like prisoners in a guards spotlight. It was the runway setting that made up for this showcasing Adelaide's best design talent.

Scott & Scarce

 Laura Jayne the label

Millicent Elizabeth

 Simone Standing the label : Winner of the 2014 Emerging Designer award. 

Elyse Barker

Willow & Grace

S C K the label

Simone Standing the label was awarded the winner of the Emerging Designer award for 2014. having recently making the bold move to re brand her design name and get a fresh start paid off. With prize money and editorial package with Attitude magazine which all young designers need in such a competitive and tough economic retail climate.






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#2014AFF Face of the festival.

The launch of the face of the Adelaide Fashion Festival always marks the beginning of Spring Summer fashion madness in South Australia. Presented by the City of Norwood Paynhem and St Peters the Adelaide Fashion Festival is now in its seventh year.



The backdrop to the launch of the face was appropriately picked; giving the media and industry VIPs a hint into the model's strong cultural ties. With a mini showcase of an local indigenous designer prints modelled by Finesse Models.
The Modern contemporary Aboriginal art and industrial modern space of the Tandanya National Aboriginal Cultural Institute situated in the heart of the east end was a strong reflection of Katarina Keeler's indigenous heritage which she is honoured to represent.
Keller is another amazing find by Agency Finesse models Australia through it's strong association with IMG international models. She was scouted at an model, search competition at Marion Shopping centre. From coming from the country town of Ceduna to stepping into a profile assignment this will certainly lead to great opportunities as we have seen in the past. She is looking to keep focused on her nursing career and study but excited by the prospects of the role modelling will play in the future as well.

Katarina Keeler wearing Jaimie Sortino Gown.

The official program commences on October 17th over ten days till the 26th. Once again delivering a wide range of events to suit all types of fashionistas. Showcasing the best of what South Australia fashion industry has to offer. With the introduction of the Fashion Icons Exhibition at the Art Gallery of South Australia and return of the Finesse Lingerie showcase, and festival favourites King William Road fashion luncheon and Norwood Place Fashion Market as part of parades on parade this years program will once again put S.A up there with our interstate festivals.






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A Spring 2014/ Summer 2015 of Fashion Icons

#fashionicons

Azzedine Alaïa, Christiane Bailey, Balenciaga, Pierre Balmain, Pierre Cardin, Gabriel Chanel, Christion Dior, Dolce & Gabbanna, Galliano, Jean Paul Gultier, Gievenchy, Kenzo Jap, Christian Lacroix, Karl Largerfeld, Helmut Lang, Lanvin, Alexander McQueen, Issey Miyake, Emilio Pucci, Rochas, Yves Saint Laurent, Valentino, Dries Van Noten, Viviene Westwood..plus more 

As your reading this garments for an exciting exhibition are been packed, preserved and shipped to Adelaide from Europe. A detailed exhibition of fashion garments will showcase masterpieces from the collection of the Musée des Arts Décoratifs, Paris. Which will run from 25 th October -2014 to15 February 2015 a total of 110 days in a special extended season. This will be an exclusive Australian exhibition to be held only at the Art Gallery of South Australia. 100 emblematic garments sourced exclusively for the Adelaide, S.A public Australians and international guests alike.

The exhibition will feature the best of Parisian fashion from the last 60 years, beginning from 1947 - when Christian Dior designed the new look A-line series were all the dresses had names that started with A. The garment that will feature at the beginning of the exhibition will be the Adelaide dress ending with a garment from a designer that embodies this moment in time.

Christian Dior - "Adelaide"

The exhibtion will focus on both the serious side of fashion with couture skills on display from some of the worlds most famous crafts persons to the fun side of dressing and style with celebrity worn iconic garments. The exhibition will take us through each decade of innovation, design, the women's body image and style through a chronological timeline. The overall space will reflect wit and style in terms of exhibition design. With 6 pieces behind glass and the rest open display each garment will be displayed to get the best viewing for texture and light and create a seamless palette.


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 LADY GAGA  - D & G

Nicole Kidman - Rochas

Grace Jones - Azzedine Alaïa

Along with the exhibition there will be a diverse program to suit everyone which will include talks from
Alison Kubler &  Mitchell Oakley Smith the Authors from the Art fashion in the 21st century book.
Fashion films including Valentino - The last emperor and Yves Saint Laurent, up late and departure events for exclusive viewing of the Fashion Icons exhibit.
Live discussions from Australian designers Toni Matceveski - Developing fashion business in Australia and also the likes of Kym Ellery and Carla Zampatti.

As well as a exhibition book and replacing the usual Summer gallery magazine a 60 page magazine dedicated to the Fashion Icons -the September issue.

For more information on program, tickets and to sign up for news as the event comes closer visit.
www.fashionicons.com.au


Special thanks to the Art Gallery of South Australia, Marika - Lucas Edwards - communication manager, Nick Mitzevich - Art Gallery of SA director for the media invite.

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cameo "Optics"

Behind the lights - Backstage Pass

One of Australia's most successful Ready to Wear labels both here and abroad had it's first Australian Fashion Week runway show. Showcasing their collection titled Optics. Prints and silhouettes that were inspired by the refraction of light were shown on the runway to an upbeat soundtrack. Moving from the prism shape graphics through to holographic prints and neon colours to crisp layering and transparent detailing. Each of the 11 yearly collections have a strong creative theme central to the designs.  Certainly the vibe of the show was youthful yet sophisticated and was emphasised by the strong casting of  models which included Australian Fashion week seasoned veterans Rachel Rutt and Samantha Harris. Cameo's Optics Collection will no doubt become a part of many Australian Girls Summer style as well as continuing  to grow their global ambassadors.

Michael Lo Sordo SS2014

#losordo14
Michael once again showcased an innovative collection which was inspired by luxury and exotic skins. The recently named BT emerging designer winner displayed an ethereal element and his skilful tailoring which he is renowned for.
Using 3D knitting technology, texture fabrication, raised surfaces and sea snake skin print to create an standout edgy collection.
Models walked through 3D sculptures on the runway by Artist Dion Horstman, the strong geometric shapes playing on the softness of Michael Lo Sordos designs and array of gelati pastels and textures.
















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Romance was Born and Rebecca Baumann: Reflected glory

A HOUSE PARTY

MARDI GRA

A WAKE

NYE

SWEET 16

Every moment in time has some kind of reflection, and the collection reflects this in an artistic exhibition and collaboration between Fashion and Art.

'like the Madonna tee that Luke was wearing the first time we met and hung out at my house party. We embellished the garment in clear sequins and now this piece embodies the creative spirit between the both of us.'
Anna Plunkett, Romance was Born


The collection even though an artistic exhibition is still going to be available for RTW through use of the prints used in the installation designs. Anna and Luke played with both the artistic space and not been constrained by model sizing. Luke explained despite designing collaboratively for an exhibition showcase the design process stayed the same.
Rebecca Baumans is renowned for her distinctive kinetic sculptures, performance and installation. The collaboration between art and fashion was seamless with Baumans use of light and the exploration of reflection, colour and surfaces. Brining a strong relationship between the experience or moment in time of the garment and it's surroundings and space.

Thanks to Gabrielle Wilson from Articulate PR for the opportunity to preview the show at the media call.














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Location:Carriageworks